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How to Find a Buyer for Your Business

Finding a Buyer


A professional broker should not solely rely on advertising or referrals from a contact network to find a buyer for your company.   You should expect your broker to research companies that would be a good fit for your business and approach them directly under cover of a confidentiality letter.  The broker should research the following areas for potential buyers:

Direct Competitors:  These companies will have the most attractive synergies with your business, but if you compete head to head in certain customers it is best to approach them late in the sale process.

Out of Region Competitors:  Competitors in adjacent regions may see an expansion opportunity.

Foreign Companies:  Will often acquire an established business to gain entry to a new country.

Customers:  In some circumstances a customer may see your company as a logical expansion opportunity – especially if they are reselling your product.

Suppliers:  In some circumstances a supplier may see your company as a logical expansion opportunity – especially if you are reselling their product.

Companies with Common Customers:  A company selling to the same customer base can create cross selling opportunities by adding your product to their own offering.


If you are interested in finding out more about these and other issues relating to the sale of a private company one of our business sale experts would be delighted to talk to you in complete confidentiality. Click CONTACT ME to book an initial phone conversation or call us on 01604 432964.

We welcome comments on posts, and questions from our readers. Use the “Leave a Reply” box below. We answer all reader questions within 24hrs. If you would like to be informed about new posts on the theme of selling a private company click the “Subscribe” button at the right hand side of this page.

One comment on “How to Find a Buyer for Your Business

  1. Pingback: The Main Steps in Selling a Business | Select Business Sales

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