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Is Advertising the Best Way to Sell a Business?

The Power of Advertising?

 

Advertising certainly has a place in most business sale processes.  For most businesses under £5 million turnover only an irresponsible broker would fail to offer advertising as part of the marketing mix. For businesses under £250k turnover, because they are most likely to attract a private buyer, advertising is the only practical way to reach buyers.

That said, other than for the smallest businesses, only about a third of buyers are found through advertising.  If your broker relies exclusively on advertising you risk missing out on the best offer, or perhaps not finding a buyer at all.  Advertising should be one strand in a strategy that also includes direct contact with trade buyers and referrals from your broker’s professional networks.  Without these other strands you are limited to the small proportion of buyers that scan the trade listings.

One last point in favour of advertising as part of the marketing mix is that buyers responding to advertising are often highly motivated.  They are actively seeking out a business to buy.  The importance of a high level of motivation should not be underestimated.  It takes a lot of buyer energy to drive through a business purchase.

 

If you are interested in finding out more about these and other issues relating to the sale of a private company one of our business sale experts would be delighted to talk to you in complete confidentiality. Click CONTACT ME to book an initial phone conversation or call us on 01604 432964.

 
We welcome comments on posts, and questions from our readers. Use the “Leave a Reply” box below. We answer all reader questions within 24hrs. If you would like to be informed about new posts on the theme of selling a private company click the “Subscribe” button at the right hand side of this page.

One comment on “Is Advertising the Best Way to Sell a Business?

  1. Pingback: The Main Steps in Selling a Business | Select Business Sales

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